August 24, 2016
If you’ve been in the DJ game for a number of years, you probably feel that you have the basics of DJing pretty much mastered. You can beatmix, blend, bust a few scratches, and know how to read the crowd. But sometimes, it feels like this in no longer enough to keep everyone engaged and interactive at the club or at a private event. As times change, it’s important to stay up to date with the latest trends in interactive DJ tools. It may be time to consider adding an interactive social media wall to your DJ arsenal.
It’s no secret that social media is huge. In fact, there are over 2.3 billion active social media users that browse, share, or post almost every day. No matter where you live, a large percentage of the population uses this media daily. Wouldn’t it be great to harness this power and put it to use building your DJ brand? A social media wall can do just that. In a nutshell, this technology involves using software to stream social media posts, texts, and pictures to a TV, screen, or digital display in real time. Imagine you’re hosting a large monthly nightclub party. Wouldn’t it be great to create a custom hashtag for the event (ie #LitParty), and include that in your promotional efforts? Then, at the party, if someone snaps a pic and tags it with that hashtag, it will stream live to the screens. Additional members of the crowd can comment, or send their own posts or pics to the display as well. As this continues throughout the night, the crowd will feel more engaged and involved. Your social media wall has done it’s job. Everyone had a great time, and they’ll definitely return to your party’s next monthly installment.
Some social media wall and text to screen software solutions require a lot of additional work and hardware. As a working (and mixing) DJ, if you are going to add a social media wall to your repertoire, it need to be simple and integrate seamlessly. JammText by Mixcity Inc is a social media wall software built by DJs for DJs. It works alongside the most popular DJ software programs such as Serato Video, MixEmergency, and Virtual DJ. A small pop-out approval window can be pinned on top of your DJ program so that you can approve or deny pictures or messages before they are sent to the social media wall, without navigating to another screen or minimizing your program. JammText is also intelligent enough to detect if there is other media playing on the screen, including music videos. If there is, it will minimize itself to an overlay banner on the bottom third of the display. As soon as you drop an audio-only track, it will automatically switch to full-screen mode so that your social media wall will always have content to display. And, if you’re not a video DJ and prefer to keep your set audio-only, JammText will continually display posts, pictures, messages, photo montages, and even sponsor advertisements throughout the evening. All with minimal effort on your part.
As the guests at your club night or private event send messages and pictures to the screen, JammText works behind the scenes to capture and compile contact information, so that you can leverage it to grow your DJ brand. With JammText’s built-in batch messaging functionality, you can quickly send everyone a “thank you” after the event, or invite them out when your next gig rolls around. In addition to this messaging feature, the social media hashtag that you created for the event will promote it on social media during and after the event, helping boost name recognition and grow attendance at future events.
To get started with adding your own social media wall, head over to JammText.com. With monthly subscriptions starting at $19.99, JammText is an affordable tool that can strengthen your DJ brand while adding value, engagement, and enjoyment to your venues, clients, and guests.//php comments_template(); ?>