April 27, 2016
Sometimes among all the social media noise, from celebrity Twitter wars to 1,000 comment threads on Facebook, it is easy to forget that the number one form of communication among the biggest demographic in dance music culture – teens and young adults – is SMS/MMS text messaging. In fact, a Pew research study from last year found that for 13-17-year-olds, texting engagement was more than double any other form of interaction, with 55% percent of respondents engaging in daily texting among friends.
We can’t stress it enough, just focusing on social media, no matter how many followers/friends a DJ has, is selling yourself short! Text messaging is the most powerful tool you have available to you as a DJ to market yourself. Not only is text messaging a far more personal form of communication, but given the tremendous volume of social media posts, and the speed at which people’s social media feeds cycle through posts, text messaging is the most likely form of messaging to cut through the noise for fans and potential fans.
Much like the contact database JammText creates from its collected social media posts, JammText also collects and categorises incoming text message contact info, grouped by event, making it easy to reach out to specific groups of fans.
From the JammText team’s own experience, we can tell you that text messaging is the majority of the user generated content we have collected through the app. This ability to tap directly into the one of the single most popular forms of communication gives JammText users a huge advantage over competitors who are more concentrating on social media alone.
By combining the power of text messaging with the value in social media, JammText offers DJs a complete set of tools to connect, build and maintain relationships. JammText turbocharges the opportunities for DJs to build their brand, engage their audience and create new fans.//php comments_template(); ?>