January 10, 2018
It’s officially 2018, and we’re sure by now you’ve heard the phrase “New Year, New Me,” more times than you cared to. One thing is for certain, though, and that’s the need for a reset and refresh. Last year was one to remember, but now it’s time to put a plan together to guarantee this year’s success. Get a jump on the competition and boost your DJ services with these New Year tips.
The start of a new year means a renewed dedication for many on health and fitness. Everyone trades in the turkey, stuffing and pies for a new exercise regimen. Gyms are flooded with patrons decked out in matching athletic wear and ready to burn away calories. Every single one of them will need music to sweat to, and you, DJ, are just the one to give it to them. This is the time to create new workout mixes for your public.
Start by aiming to have a different mix for every type of listener. Older individuals may want to work out to music from a slightly different era. That may mean adding songs to your arsenal you don’t use as often for other gigs. An upbeat Motown mix could be just what people are looking for as they’re conquering the stairmaster! Flex your mix muscles by making workout playlists in different genres.
If your mixes are available online, you’ll be able to track who’s listening to what via download numbers. Use this time to catch up on any of the music that debuted late in December. It’s still fresh enough that many might not have it in their collections yet. Set a goal to make multiple mixes and release them intermittently. With a schedule like this, your listeners will continue coming back to see what’s new with you and your content.
The changing of the tides (or year, in this case) is a perfect opportunity for an overhaul of your online image. Conduct an informal audit of sorts. Take a look at your virtual presence including website, social media and any audio distribution platforms you use to share your music. Are your Instagram and Twitter handles easily searchable? Does your logo look modern and aesthetically pleasing? It may be time to take new photos and videos of yourself at work, doing what you do best.
If a simple search doesn’t yield direct and accurate access to you and your brand, make the necessary modifications so that it will. Do an earnest and unbiased assessment of your online image to determine if it has kept up with the times. Staying current is the key to increasing your clientele numbers and building your DJ empire. Don’t get caught looking more 2017 than 2018.
The talk of spending money goes hand-in- hand with a wince when you’re talking to DJs because our equipment is always so expensive. Nobody wants to spend more than they make, so every purchase must be strategic. In the DJ world, it can feel like new music gear gets released daily. There’s always something bigger and better to use. You don’t need to completely rebuild your setup, but if the faders on your mixer are giving you static or your computer is slower than normal, it may be time to invest in a few new pieces.
The transience of the music industry requires DJs to be ready to reinvent themselves over and over again. Using equipment that allows you to work smarter and not harder means you can keep your crowds entertained easily. Software like JammText offers crowd interaction in a way no other program does, and allows listeners to become part of the party instead of just bystanders! Upgrades and updates to your gear will not only help you retain customers; they will bring new ones, as well.
The dreaded “N” word: networking. You either love it or hate it. Either way, the new year is the time to polish up those skills and get out there. Reach out to the promoters and club owners you DJ’ed for. Find out how the New Year’s Eve parties went and if they were pleased with the outcome. Contact other promoters you’ve worked with in the last year. Showing gratitude goes a long way in this industry. Don’t forget to seek out newer venues and entertainment conglomerates. Many are looking to work with fresh blood, and why shouldn’t that be you?
Start the year off with a bang that won’t sizzle halfway through. Business is booming for the go-getter, and with these tips, you’ll be on your way to a full gigging schedule in no time!//php comments_template(); ?>