May 16, 2017
The struggle to be an individual is a very real one when everyone appears to be a clone of someone else. DJs have a notably tough task in front of them because of the nature of the job itself. This is unfortunate because many of the most successful DJs have been able to procure a strong following by combining their skills and their personalities. Highlighting your skills is easy if you know what you’re doing on the decks, but personality doesn’t always shine as brightly in this arena. Using podcasts and YouTube as a DJ can not only make it easier to exhibit your talent; it can offer a more personal look into who you are.
Podcasts are digital audio files on the internet that people can download or stream and even subscribe to. They’ve become extremely popular, and people use apps to listen to their favorites on a daily basis in the same way we used to listen to radio. Podcasting is wonderful because you don’t necessarily need a lot of expensive equipment, and it can be done almost anywhere. You can record from the comfort of your home; when your audio presentation is ready, simply upload it for others to hear.
Podcasting might not immediately sound like something fit for DJs, but that’s where you’re wrong. In the same way that talking to people online can gain fans and followers, podcasts can yield similar results. They are also ideal for promotion! DJs who spend time on mixes might find it beneficial to talk about the inspiration behind the mix and song choices, or even give tips about the art of DJing itself. Consider using sites like Soundcloud to upload and organize your podcasts, and even larger sites like iTunes where your dedicated listeners can subscribe and ensure they never miss an episode. Whatever your pleasure, podcasting offers a great way to show your personality and do more talking than spinning, so your fanbase can get to know you better.
It will come as no surprise to most to learn that YouTube has become a force to be reckoned with. Everyone, from video game enthusiasts to product reviewers, has found a use for the ‘Tube. Many DJs create a channel, capture video footage of themselves at a gig and upload it to YouTube. It’s more than a video diary; it’s a way for people to search and find popular DJs and check out what they do. This comes in handy when clients are searching for someone to DJ their event and want to see what you do in action.
YouTube is also a great way to talk about DJing and even introduce tutorials on specific skills you’ve honed. It’s your channel; you make all the rules. You can even do Q&A sessions that allow your followers to ask about events where they can regularly find you DJing or more personal questions to find out what makes you tick. The goal of using this tool is to develop and foster more of a relationship with your fans. Utilize the YouTube live feature, which will allow you to communicate with watchers in real time.
Vlogging is also something that has taken off in the last 10 years or so. People take small cameras or smartphones with them as they go about their day, inviting the audience along with them. This isn’t for everyone, but if you have a particularly exciting gig, or even on an average day, allowing people to see the kinds of things you do and are interested in can entice them to plug into your channel to check you out regularly.
Don’t let the oversaturated market intimidate you. An influx of DJs doesn’t mean that there isn’t room for more. It simply means you have to get creative in your work when you put yourself out there. Strive to be original, be innovative, and most of all, be personal. Success will find you if you do.//php comments_template(); ?>