June 23, 2016
In a perfect world, this is what every DJ gig would look like:
Show up at venue.
Make people dance until they turn into puddles of sweat.
Relax with a few drinks and someone who makes your toes tingle.
The unfortunate reality of DJ life is rarely that simple. DJing is a job, one where you work for yourself, which means ultimately you are the one responsible for ensuring that one gig is followed by another, and that one is followed by a third and so forth and so on. It’s a grind. You are your own marketing team, your own sales team and your own outreach director. (more…)//php comments_template(); ?>
June 15, 2016
If you’re stuck in that “just a DJ” stereotype, your wedding clients will view you as such and pay you accordingly (which is usually not well). On the other hand, if you’re able to offer them more than the “typical DJ” fanfare, and create additional value for them, you can command a higher fee.
A few years ago, when uplighting started to gain momentum as a hot new wedding trend, DJs were able to substantially increase their bottom line by offering it to venues and clients. Now, supply has caught up with demand, and many venues are throwing in uplighting for free as an incentive for the couple to reserve the room. Some wedding clients even choose to go the DIY route and purchase the fixtures themselves. A friend of the groom sets them up the day of the wedding, and you’re left with one less upsell opportunity. (more…)//php comments_template(); ?>
June 7, 2016
It seems all too common for many DJs to simply “survive” in the business. They scrape together enough cash from club and mobile gigs to pay the rent, keep their music subscriptions active, and maybe buy a fresh set of needles for their decks. But wouldn’t it be nice to go from simply “surviving” to actually “thriving” as a working DJ?
Making the jump to “thriving” DJ status often results from a realignment of focus. Over the years, you’ve focused on perfecting your DJ skills and putting on a great show at performances, but “thriving” DJs know that focusing on client and customer interaction is key. Innovative DJ engagement tools like JammText can not only boost audience engagement at events, but also help strengthen your long-term relationship with your audience and fans. (more…)//php comments_template(); ?>
June 1, 2016
If you hang around the DJ business for long enough, you’ll hear the complaints from the “old school” DJs: people getting into the DJ life have it easier than they did, technology has ruined the game. There is always resistance to change, and no matter what you hear from the OGs in the business, neither of those statements is true.
Just because the challenges have changed, doesn’t mean succeeding as a DJ has gotten any easier. If fact, there’s a real argument that success as a DJ is even harder to achieve. Why? It used to be the major challenges in getting a career started were getting your hands on all the gear, being committed enough to lug it everywhere, and being able to afford enough music to put sets together. (more…)//php comments_template(); ?>